Running Your PT Business with Purpose
16th July 2021
Running your own Personal Training business is tough. Let us not shy away from that.
It is also something that is rarely if at all, touched upon when historically completing the qualifications needed to enter the fitness industry. Fortunately, there are some companies out there that are making a step-change with this. (Shameless plug for us here at Elevate Qualifications 👀).
With that in mind, we wanted to put together a series of reads together over the coming months to support those of you wanting to either lay solid foundations for your businesses or to take yourself to the next level.
Today sees us starting out with understanding your purpose or your ‘why’ so to speak.
Your ‘why’ is your central belief and for me, there are two pillars to this. Your personal ‘why’ and your businesses ‘why’. Both are the fundamental concepts that push you to get out of bed in the morning.
From a personal perspective, these will be your key drivers. The things that, when the chips are down and motivation has left you, will give you the kick up the backside and enable you to remain disciplined and complete the actions you need to.
In terms of a business, it forms the reason that your business was created and serves as a backdrop for its functions.
There is a great book by Simon Sinek titled “Start with WHY” that adds real depth to this. I could not recommend it enough and I have pulled a few of the key points from it for you below.
“The WHY leads to the HOW and the WHAT:
The WHY: This is the vision of your company. It is the motivation behind your service or product. It is the mission that you stand for. (An example of this could be that we want to make a difference and change people’s perceptions around the difficulty of living a “healthy” lifestyle.)
The HOW: The HOW are the practical steps you need to take to achieve your WHY. The HOW is the practical, operational knowledge that brings the vision to life. (This may look like a phased journey for your client that embeds behavioural change resulting in self-sustainability).
The WHAT: The WHAT is the product or service you’re selling. It’s the tangible part of your company, and it’s also the easiest to identify.”
(For us, it could be a variety of things from a high-end bespoke coaching service through to an e-book on mobility, for instance.)
Having this level of understanding will give you a firm base to build upon. Framing your ‘why’ will also bring an approach to your business that is focused on fulfilment. I.e., having the perspective of being able to make a genuine difference in people's lives and levels of happiness versus “just selling coaching” makes a monumental difference from all angles.
If you are wanting to implement this further for yourself, take some time out this week to ask yourself the below questions:
What do you want to have from your business?
What will that give you within your everyday life?
Why is that important to you?
Why do you think those things that you have said are important to you, are important?
How will you feel when you achieve this?
Why do you want to feel that way?
What will happen if you do not achieve these things?
Use this as the base and build from there. If you need any help or support with the above then do not hesitate to contact us and keep your eyes peeled for our next article.
by Dan Burge – Elevate Fitness Group
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